The Future of Medical Website Marketing

Posted by jorn | Posted in | Posted on 10:14

Anybody doing medical marketing research will quickly realizing hiring a medical marketing company is not the right move. Online medical marketing is about executing a simple plan which has which brings in patients without costing a lot in advertising dollars. Furthermore, you want something which is repeatable.

The proven medical marketing idea I want to share addresses and meets all of these desirable qualities. The strategy I will share is the best form of medical marketing media because it leverages the Internet as vehicle for marketing for medical.

I want you to imagine the following scenario. You have two or three patients in a day who are happy and delighted that you are their medical doctor. They are the kind of patients who would go home and tell their family or friends about you if someone asked them, "Do you have a physician to recommend?" Their response would be your name. Right now most medical practices are not leveraging that potential positive word-of-mouth in a way that brings them new patients.

By directing patients to a customized review site specifically designed for the medical practice, all patients would be able to give their feedback. The practice would be in control of which reviews get published online and which reviews simply are used for internal practice purposes.

After several weeks the practice would have tens and tens of reviews which would be worthy of being published online. These favorable reviews are effectively a permanent and powerful marketing asset which will attract new medical patients to the practice. Moreover, your happy patients have done the work of generating the original and pertinent content which will drive your main website up in search engine rankings.

Because there are a couple of services out there that let you create you own review site, you will not need to retain medical marketing company. Your review site can be put on the Internet in minutes. From that point forward you will be in position to control which reviews are put online.

Objective medical marketing research shows that new medical patients want to know what people are saying about their medical doctors. By putting first person stories online, you will be giving prospective patients what they want and simultaneously improving your online reputation. Furthermore, search engines will reward you with higher rankings for providing pertinent and growing content. This is clearly the future of medical web site marketing.

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