Posted by jorn | Posted in | Posted on 10:14
A new dental office marketing opportunity has developed in the last several years about which most dental practices have absolutely no idea. It presents an excellent dental marketing idea. Did you know that sixty percent of patients do some form of online checking before showing up for their first dental visit? Even when new dental patients are referred to you by one of their trusted friends, they tend to do some form of online validation.
Your competition in the online arena, however, is just a click away. For example, most search engines such as Google present local search results with reviews of the dentists off to the right side. New dental patients are attracted to these reviews and use them to validate that they are visiting the right dentist. That also means that they might look to your competitors' reviews to see if they can find a dentist with a better online reputation.
Consumer research shows that reviews are very influential in the consumer decision making process. Imagine if the new dental patient saw that you had two favorable reviews, but right next to it saw that your competitor had fifteen plus very favorable reviews. Even if your practice had been recommended by a friend, the new dental patient might be attracted to your competitor.
The patient is going to go with his gut feeling. The gut feeling is not going to be good when they see two or three negative reviews and those are the only kinds of reviews. Alternatively, if you have two or three favorable reviews but you have a competitor with innumerable favorable reviews, you may still lose out. How can your practice avoid this scenario?
The way best way to avoid this scenario is for your practice to take charge of its online reputation. This is simple to do when your practice creates its own review site. One of the big but hard-to-measure benefits is your practice will appear to be a credible provider of dental services. This is important because people do validations inadvertently, motivated by trying to get your phone number or address. When they stumble across numerous favorable reviews that have been written by your patients, they are going to be very impressed. This will increase the odds that they are going to follow through with their first visit. Even if they were considering some alternative dental practices, they are going to be attracted to your practice because of that favorable reputation that has been developed online.
Because a typical dental practice sees at least fifteen patients a day, collecting reviews is not a challenge when you have your own review site. You will not need to pre-screen patients for the ones who know are going to write a good review. With your own review site, you control which reviews are published on the Internet and syndicated to search engines. Because of that control, you will be able to collect a tremendous number of positive reviews in a couple of months.
Within fifteen miles of most dental practices, fifty searches occur each day for a dentist. The internet marketing plan this article has reviewed will help you capture that new business. The following metaphor helps explain the value of having reviews for your dental practice. With a website, your dental practice has only a thin section of a lower shelf in the aisle dedicated to dental services on the web. As your practice publishes more and more favorable reviews, your dental practice will occupy more and more shelf space. Before long, new patients looking for dental services in your area will be more likely to find you when searching on the aisle of Internet dedicated to dental services.
Your competition in the online arena, however, is just a click away. For example, most search engines such as Google present local search results with reviews of the dentists off to the right side. New dental patients are attracted to these reviews and use them to validate that they are visiting the right dentist. That also means that they might look to your competitors' reviews to see if they can find a dentist with a better online reputation.
Consumer research shows that reviews are very influential in the consumer decision making process. Imagine if the new dental patient saw that you had two favorable reviews, but right next to it saw that your competitor had fifteen plus very favorable reviews. Even if your practice had been recommended by a friend, the new dental patient might be attracted to your competitor.
The patient is going to go with his gut feeling. The gut feeling is not going to be good when they see two or three negative reviews and those are the only kinds of reviews. Alternatively, if you have two or three favorable reviews but you have a competitor with innumerable favorable reviews, you may still lose out. How can your practice avoid this scenario?
The way best way to avoid this scenario is for your practice to take charge of its online reputation. This is simple to do when your practice creates its own review site. One of the big but hard-to-measure benefits is your practice will appear to be a credible provider of dental services. This is important because people do validations inadvertently, motivated by trying to get your phone number or address. When they stumble across numerous favorable reviews that have been written by your patients, they are going to be very impressed. This will increase the odds that they are going to follow through with their first visit. Even if they were considering some alternative dental practices, they are going to be attracted to your practice because of that favorable reputation that has been developed online.
Because a typical dental practice sees at least fifteen patients a day, collecting reviews is not a challenge when you have your own review site. You will not need to pre-screen patients for the ones who know are going to write a good review. With your own review site, you control which reviews are published on the Internet and syndicated to search engines. Because of that control, you will be able to collect a tremendous number of positive reviews in a couple of months.
Within fifteen miles of most dental practices, fifty searches occur each day for a dentist. The internet marketing plan this article has reviewed will help you capture that new business. The following metaphor helps explain the value of having reviews for your dental practice. With a website, your dental practice has only a thin section of a lower shelf in the aisle dedicated to dental services on the web. As your practice publishes more and more favorable reviews, your dental practice will occupy more and more shelf space. Before long, new patients looking for dental services in your area will be more likely to find you when searching on the aisle of Internet dedicated to dental services.
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